Moneyhub for Capital One
Capital One would like to provide a mobile app that helps the millennial generation with long-term financial goal planning and financial education. This was a three week project working with the Capital One Investing in Seattle. Through our research we discovered that millennials are not saving as much money as they need to to retire in comfort. With in depth research provided by Adaptive Path and Capital One we were able to gamify financial education and saving for the future.
Role
User Researcher, assisted with on boarding flow
Scope
Clickable Prototype for Capital One Investing
Process
Domain & Organizational Research
Millennials are the target group for the MoneyHub mobile app. Based on the research provided by Capital One, Adaptive Path and Facebook IQ, we found that millennials are not interested in typical traditional banks. Millennials don't feel like banks have their best interests. The reasons beneath these feelings are because millennials want to have fun, feel understood and rewarded as they learn how to save and invest their money.
“I need to feel listened to and understood.”
“I want to learn how to invest but I’m not sure where to start.”
Design
V1
Unclear On-boarding
On-boarding did not inform the city concept
Too Many Questions
All quiz questions were listed at the on-boarding, overwhelming users and making them feel skeptical
System and Language Conflict
The badges conflict with the city association. Home badges and home buildings made users unsure of what they were earning.
Visual Disconnect
Goal setting page was image heavy while the city page was vector based. This created a visual disconnect and the app seem divided.
V3 and V4
InVision Confusion
Many users got confused with InVision’s prompt of “Add to Home Screen” on their cell phone.
To ensure our data is still valid, we opted for one more round of testing.
The difference in v.4 was only the fixing of typos found in v.3.
“I liked the casual, fun interface, the unusual yet intuitive saving tips. All in all, it felt more like a game than the burden that saving can be.” — v.3.2 user
V2
Unclear On-boarding
On-boarding did not inform the city concept
Too Many Questions
All quiz questions were listed at the on-boarding, overwhelming users and making them feel skeptical
System and Language Conflict
The badges conflict with the city association. Home badges and home buildings made users unsure of what they were earning.
Visual Disconnect
Goal setting page was image heavy while the city page was vector based. This created a visual disconnect and the app seem divided.
Next steps
Integrate the functions of the waffle menu into the design of the city.
This makes the city even more interactive
This eliminates a "city home" and an "app home" (waffle menu)
Create a library building as part of the city to make finding financial tips even easier.
Make grayscale buildings in the city even lighter, so the colored up buildings can be shown with greater contrast.
Notifications, reminders and deadlines to help users remember their goals and to prompt users to revisit the app.
All illustrations by Eunice Do.